個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
How to Build a Blockbuster
內容大綱
Coming up with fabulously successful products takes more than creative people with groundbreaking ideas. Top executives need to roll up their sleeves and get involved. Because they control resources and have the power to cut through red tape, they can clear a path for the creative team to develop hit products.