個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Disintegrated Marketing
內容大綱
Companies typically divide up the aspects of major marketing campaigns, assuming that the efforts of a half-dozen or more specialty agencies and internal groups will reinforce one another. But a better approach is to "systems engineer" a campaign, which may require that each component be compromised to serve the needs of the whole.