個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Return of the Global Brand
內容大綱
What became of the golden age of global marketing? Where are the multinational companies churning out standardized products for a world of voracious consumers? A global economic slump and mounting anti-American sentiment put an end to that party. But the multinationals' retreat to local harbors may leave them ill prepared for what's about to happen.