個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
In E-Commerce, More Is More
內容大綱
Most managers believe that filling their websites with a broad array of information diverts attention from their company's core offerings. A new global study, however, has revealed just the opposite: that such information increases customer engagement. The research also shows that exploiting consumers' desire for engagement is the strongest predictor of superior shareholder value for e-commerce companies.