個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Distribution Lessons from Mom and Pop
內容大綱
Coca-Cola developed a distribution model for emerging markets by learning how its Peruvian bottler succeeded in the mom-and-pop channel. The tenets: Turn wholesalers into distributors, use IT to link and control distributors, and employ simple technology. PepsiCo has taken a page from the same playbook; other multinationals can, too.