個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Block-by-Blockbuster Innovation
內容大綱
Executives often find themselves debating the merits of incremental innovations versus game-changers, but that's a false dichotomy, says HBR columnist Rosabeth Moss Kanter. Even if a company is lucky enough to come up with the next Kindle, Swiffer, or smartphone, blockbuster products don't spring to life or work in the marketplace without the many small changes that make breakthroughs possible, such as tweaks to processes and market development. Kanter proposes a systemic approach to generating all kinds and levels of innovation.