個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Deconstructing the Groupon Phenomenon
內容大綱
The use of Groupons, the online coupons that consumers purchase to obtain deep discounts on goods and services, is skyrocketing. But many businesses struggle to understand what makes a Groupon promotion effective. For clues, take a look at the data maps of Paul Butler, which capture the gross revenue generated by every Groupon deal.