個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Tapping the Power of Social Networks
內容大綱
The authors describe how the new science of social network analysis helps pharmaceutical companies determine which doctors have the most influence on other doctors' prescribing preferences and would be the most valuable potential customers for pharma companies to target. The tool has great potential in other fields as well.