個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
You Can Benefit from a Rival's New Product
內容大綱
When a company brings out a new product, it often raises the prices of its existing products--which means that you can follow suit without risking customer defections over price. Companies that understand this can avoid reflexive, and expensive, defensive measures.