個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Conformity and the Crowd
內容大綱
Companies have developed "mass customization" tools that allow customers to design their own products; and social media lets people get input from friends before finalizing their choices. Research demonstrates that feedback dampens creativity, reduces originality, and diminishes customer satisfaction. Markets should use caution when incorporating sharing features into mass customization products and should be on the lookout for negative effects.