個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
What Marketers Misunderstand About Online Reviews
內容大綱
Consumers used to rely mainly on manufacturers' product information, delivered through marketing materials, but online reviews and peer-to-peer information are increasingly influential. Companies should closely track the sources of information their customers turn to and find the combination of marketing channels and tools that will successfully steer their buying decisions.