個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Mobile Discounts: A Matter of Distance and Time
內容大綱
A large-scale field experiment shows how to customize mobile discount offers for maximum effect. A promotion for a nearby event should be offered very close in time to when the event will occur. When mobile users are farther away, a one-day delay gets better results.