個案資料
了解個案內容與學習目標,選擇授課教師及使用課程。
Sharing's Not Just for Start-Ups
內容大綱
Marriott, GE, and other traditional companies are finding opportunities to join the so-called collaborative economy--the space best known for start-ups such as Airbnb and Uber. In the process, they are conducting ambitious experiments aimed at fundamentally reevaluating their business models.