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Why Some Videos Go Viral
內容大綱
A viral video is every marketer's dream. Social viewers--people who watch shared content rather than videos they've found by browsing--are far more likely to buy a product and recommend it to others. But it remains a mystery to most companies why some videos catch fire and others just sputter out. Unruly, a marketing technology company, offers an answer. Its analysis of 430 billion video views and 100,000 consumer data points reveals the two most powerful drivers of viral success: psychological response (how the content makes you feel) and social motivation (why you want to share it).