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Creative Job Titles Can Energize Workers
內容大綱
Job titles usually don't generate much excitement. But at some companies, receptionists are "directors of first impressions," PR people are "brand evangelists," and theme park workers are "cast members." Research shows that all this isn't just a silly exercise in euphemisms--it can be a powerful tool for improving workers' morale and boosting recruitment. London Business School's Dan Cable studied how creative new titles improved life at a local chapter of the Make-A-Wish Foundation and other organizations, and he has outlined steps for companies looking to launch retitling initiatives.