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Telemetrix (B) - Telemetrix in Brazil: Indirect Export, Subcontract, or License?
內容大綱
Supplement to case HEC149. "Telemetrix" is a two-part case study; its parts can be used alone or in sequence. Case A "North-South Exports Lends a Helping Hand to Telemetrix: Mexico or Brazil?" showcases a young analyst at North-South Exports, a small Quebec-based export management firm that helps SMEs with international expansion. The analyst must make recommendations as to the best way for the company's client Telemetrix to rapidly achieve sales in Latin America, and whether to focus on Brazil or Mexico. Case B "Telemetrix in Brazil: Indirect Export, Outsourcing, or Licence?" focuses on the choice of an entry mode to penetrate a foreign market, in this case, Brazil, and, based on this choice, on the selection of a local business partner. It also addresses the difficulty of developing international supplier-customer relations. Just like Case A, Case B is a decision-making case. The analyst must determine the best entry mode and which partners will lead Telemetrix to success in Brazil and, subsequently, elsewhere in South America.