個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Teaology: Innovative Skin Care Infuses Canadian Market
內容大綱
This case presents the initial difficulties encountered by Teaology, an Italian skincare products manufacturer seeking to penetrate the Canadian market. Well known in Europe, Asia, and the Middle East, the brand was unknown in Canada. Aware of their lack of experience in this market and that North American culture differed greatly from Europe's, the owners launched a joint venture with a Montréal-based partner.