個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Kmart Union in Greensboro Fights for a Contract (B): Reaching Out, Re-framing the Issue
內容大綱
When the employees of a Kmart distribution center in Greensboro, North Carolina vote to unionize, they encounter difficulty in negotiating a contract with their employer, which viewed wages and working conditions as in keeping with regional conditions. Ultimately, members of the Amalgamated Clothing and Textile Workers decide that they must enlist public opinion as a means to pressure management. This series of cases describes the tactics they employ-tactics which at first alienate local opinion but which are adjusted in ways that prove effective. The case describes, in particular, the decision to recruit local religious leaders, whose support proves crucial. HKS Case Number 1604.0