個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Google.org: For-Profit Philanthropy
內容大綱
The Google.org: For-Profit Philanthropy case introduces a distinct social enterprise structure, a combination of a philanthropic division of a for-profit corporation and a nonprofit foundation. The case provides an up-to-date, in-depth description of Google.org, one such hybrid, and a brief overview of salesforce.org, a comparable hybrid. This case provides an opportunity to explore the tensions between the for-profit and nonprofit entities that inevitably arise in such structures, as well as factors that contribute to these tensions and solutions that have been attempted to address them. The case revolves around the tension caused when a non-entrepreneurial entity, Google.org, is created within the entrepreneurial culture of Google. Unlike most entrepreneurial ventures, Google.org is flush with cash; like many, it lacks cohesion around mission and vision. HKS Case Number 1960.0