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Lianhua Supermarket: Success Through IT Application
內容大綱
Lianhua Supermarket Holdings Co., Ltd. was a modern-day legend in China. Starting with 41 stores in 1995 and reporting a loss of 5 million Renminbi, it had grown into the largest chain store conglomerate in China by the end of 2004. This success was attributed to its adoption of IT applications. However, with China's accession to the World Trade Organization and the subsequent entry of a large number of international players, the competitive landscape is changing. Compared with global leaders, Lianhua still lags behind in terms of profitability and management. Once more, IT applications are playing a critical role in helping Lianhua to meet the new challenges and retain its market leadership position in China.