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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Analytics Pros: Taking Digital to the Next Level
內容大綱
Analytics Pros (AP) is a consultancy that gives elite and global brands the most accurate picture of their digital landscape. In particular, Analytics Pros analyzes any interaction an online- customer experiences with websites, mobile apps, marketing efforts and more. The firm leverages primarily the leading software platforms Google Analytics 360 Suite which is part of the Google Marketing Platform to generate insights that help customers better understand their own customer journey from marketing acquisition and purchase through to retention and loyalty. Founded by young entrepreneurs at the start of the Global Financial Crisis in 2009 with limited experience on how to run a business and no capital funding, AP reached $4.5m in revenues by 2014. A subsequent acquisition was considered to propel the company's growth but almost ruined the company if the CEO had not pulled the trigger to fire herself.