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Online Grocery Retailing: Building the Last Mile to the Customer
內容大綱
Online grocery retailing, despite its unproven track record, had generated a substantial amount of interest by mid-2000. Although no online grocery retailer had managed to develop a business model that consistently delivered profits and created value for the customer, several companies touted value propositions and fulfillment models that hoped to overcome the challenges facing the industry. Presents five companies with different fulfillment models: Streamline, Webvan, NetGrocer, Tesco Direct, and Le Shop. Challenges readers to think about which online grocer creates the most value for customers and which grocer will likely be able to overcome the challenge of fulfillment, i.e., building the last mile to the customer.