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- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Monsanto's Genetically Modified Organisms: The Battle for Hearts and Shopping Aisles
內容大綱
Monsanto, an American company founded in 1901, originally specialized in chemicals. In 1995, the firm reoriented its strategy around more lucrative, but unproven, fields such as agricultural biotechnology. Describes how, in the space of a few years, Monsanto became market leader of bioengineered cereal crops--commonly known as genetically modified organisms--but is accused of applying an unsafe gene technology and trying to dominate world food supplies. The firm is caught up in a worldwide controversy. Documents how Monsanto was implicated in a trade dispute and reacted poorly to public criticism, particularly in its lack of dialogue with stakeholders. Illustrates how public pressure obliged Monsanto to stop following a promising strategy.