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Jean-Claude Biver & the Relaunch of Hublot (A)
內容大綱
In early 2005, Jean-Claude Biver, the new CEO of Hublot, a leading Swiss watch manufacturer, had to come up with a new strategy to eliminate the company's financial losses and revitalize a declining brand. With a turnover of roughly US$ 26 million, Hublot had lost US$ 2.6 million over the past 12 months as some competitors had rapidly imitated some of the brand's unique features in their own products.