個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
What is Your Strategy?
內容大綱
What you need to be able to talk about intelligently if you mention that you have a strategy: 1) your overall strategic direction; 2) your strategic targets; 3) your competitive formula; 4) your current competitive challenges; 5) the resources and capabilities you need; 6) your competitive advantages; 7) your strategic priorities and 8) how you communicate your strategy in a simple, compelling way in form of a "strategy elevator statement". Learning objectives: What the key building blocks of a strategy are.