個案資料
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Alfa Laval Agri (A): Keeping Leadership in the Dairy Industry
內容大綱
This series of three cases shows how a newly appointed manager, with support of the parent company helps an MNC in the dairy industry renew and strengthen its leadership. The MNC becomes more market responsive and less fragmented A specific re-engineering project increases rationalization and product standardization The company launches a revolutionary product to regain true technological advantage.