個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Alfa Laval Agri (B): Launching the "Green Circle"
內容大綱
Supplement to case IN1036. This series of three cases shows how a newly appointed manager, with support of the parent company helps an MNC in the dairy industry renew and strengthen its leadership. The MNC becomes more market responsive and less fragmented A specific re-engineering project increases rationalization and product standardization The company launches a revolutionary product to regain true technological advantage.