個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Micro Insuring Low-Income Consumers through Innovative Channels (A)
內容大綱
The case illustrates how Microensure deploys strategies for the bottom-of-the-pyramid (BoP) as the cornerstone of a successful, cost-efficient scale-up that aims to democratize insurance in countries where consumers have very low incomes.