The Buzz of Blockchain: Hype vs. Reality in France

The case guides students to resolve a number of questions when embracing a new technology, with a focus on Blockchain, a radical new technology that has attracted a lot of hype although the adoption rate remains low among firms. Consequently, there are few successful business applications and many challenges, uncertainties and risks to be overcome. The case emphasizes two aspects of Blockchain. How to adapt a business's involvement with the technology to (i) the pattern of its development over time, (ii) to the geographic concentration of investment and development, certain locations being at the hub of development. As a framework for these issues, the case considers a start-up entrepreneur based in Paris as a means to help students/executives consider their own context. Paris is not at the forefront of Blockchain development, but neither is it on the periphery - which should inform their views of whether and how to embrace the technology. The case prompts participants to think about non-crypto-currency-related applications, and how far their options re influenced by the uncertain path of technology development and their own location in the broader global and local network. The issues addressed in the case also apply more generally to executives in large firms considering investment in emerging technologies such as Blockchain.

• Start-ups
• Entrepreneurship
• Supply chain management
• Blockchain