個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
GE Healthcare (A): Innovating for Emerging Markets
內容大綱
The (A) case describes how GE Healthcare developed an ECG device optimized for low-income mass markets in India. It also discusses the organizational changes GE made to better serve the Bottom of Pyramid (BOP) markets.