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Ford Fiesta Movement: Using Social Media and Viral Marketing to Launch Ford's Global Car in the United States
內容大綱
"The Ford Fiesta Movement was a social media campaign run by Ford in the U.S. during 2009 to generate buzz for the upcoming launch of the 2011 Fiesta sub-compact car. This case examines the campaign's performance and asks what marketers should do thereafter to convert interested consumers into buyers. "