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MAS Holdings: Strategic Corporate Social Responsibility in the Apparel Industry
內容大綱
MAS Holdings is a family-owned manufacturer of women's apparel, founded by three brothers who have built the firm into a US$570 million business. Clients include the biggest brands in lingerie and sportswear. The textile industry makes up 50% of Sri Lankan exports, especially from China. The case is about using corporate social responsibility as a strategic tool in global competition.