個案資料
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Reshaping the Book Industry or Back to Basics? (B) The Case of 'France Loisirs'
內容大綱
The Bertelsmann-owned French book club, France Loisirs, has successfully operated a subscription-based business model delivering a remarkably high profit margin. Considering rising economic pressure and a declining member base, the case introduces the club's basic business principles and summarizes strategic options for sustainability and further growth from a top management perspective.