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West Teleservice
內容大綱
West Teleservice, a telemarketing firm, is considering going public at the end of 1996. Asks students to price the IPO. During the previous 18 months, seven other telemarketing firms have gone public. Prior to this, there were no publicly traded telemarketing firms. The industry is in flux. Historically, wholly owned subsidiaries of telephone companies, banks, and insurance companies conducted telemarketing. However, cost cutting caused many of these firms to outsource the business. Thus, although total telemarketing business isn't growing very quickly, the outsourced portion is growing 50% per year.