個案資料
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Tesla Motors (in 2011) and the U.S. Auto Industry (Case B)
內容大綱
Now a public company, Tesla Motors has grown from an IPO and partnerships with Daimler and Toyota. Telsa has forgone the traditional dealership business model to sell directly to the public creating a unique customer experience. Now faced with negative press and reports from analysts that Tesla vehicles are too expensive, Elon Musk must decide what the next steps for Tesla Motors are.