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Tesla Motors (in 2009) and the U.S. Auto Industry (Case A)
內容大綱
After a series of entrepreneurial successes, Elon Musk invested and took a leadership role in Tesla Motors, a company dedicated to commercializing the fully electric car for the mass market. Tesla's current product, the Tesla Roadster, is considered the first fully electric vehicle capable of replacing a gasoline-powered automobile due to its high performance and acceptable range. As other companies, including the traditional vehicle manufacturers and new entrants, develop their own electric vehicles, Musk must decide what to do with Telsa Motors as a company. Should he sell to a larger manufacturer, take the company public to generate the capital for growth, or remain a private niche company? Could Tesla expand their product line to compete with the traditional players in the market?