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Apple (in 2013): How to Sustain a Competitive Advantage?
內容大綱
Tim Cook took over as CEO of Apple, Inc. in August of 2011 after the resignation of the legendary Steve Jobs. Though Jobs left big shoes to fill, Cook saw early success with the launch of the iPhone 5 and the continued adoption of the iPad tablet computer. Apple's market cap peaked a year later in September of 2012. But as competitors gained parity with their software and electronics, Apple's market cap declined from $650 billion to $370 billion.