個案資料
了解個案內容與學習目標,選擇授課教師及使用課程。
Make or Break at RIM (in 2013): Launching BlackBerry 10
內容大綱
The case opens with the background of RIM and a description of the industry as well as technology upon which RIM based its success. It follows chronologically how the industry shaped up, including trends and competitive dynamics.