個案資料

了解個案內容與學習目標,選擇授課教師及使用課程。

Make or Break at RIM (in 2013): Launching BlackBerry 10

內容大綱
The case opens with the background of RIM and a description of the industry as well as technology upon which RIM based its success. It follows chronologically how the industry shaped up, including trends and competitive dynamics.
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