個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Apple Inc.
內容大綱
CEO Tim Cook is contemplating the source of longer-term growth at Apple.. Since Steve Jobs' death, Cook has successfully led Apple and made it the first company to be worth more than $700 billion. Under Cook's leadership, Apple has largely released derivatives of existing products (e.g., iPhone 6 and 6 Plus, etc.). This has increased Apple's reliance on the iPhone (2/3 revenues), and Apple appears to be following a path to sell complementary products to the iPhone (Beats, Apple Pay, Apple Watch) at the same time that it is pursuing product development (Apple TV, Apple Car). The Apple Watch is the first new product category introduced under Tim Cook. As industry convergence continues, the case also looks at Apple main competitors: Amazon, Google, Microsoft, and Samsung.