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Delta Air Lines, Inc.
內容大綱
The case begins with Roberto Ioriatti, Vice President of Atlantic & Pacific Pricing and Revenue Management at Delta Air Lines, appreciating the diversity of the Delta workforce at the annual Delta Block Party. This is symptomatic of a shift toward a more diverse population in the United States. The party leads to a key question of the case: What should be Delta's strategic response to the changing demographics of the United States, both in terms of products and services? A secondary question of the case is this: How should Delta respond to increased global competition, especially to the threat posed by rapidly expanding airlines from the Middle East such as Etihad Airways, Emirates, and Qatar Airways?