個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Fidello Cigar Cutter
內容大綱
The FÃdelló Cigar Cutter case highlights the introduction of a new-to-the-world product to a niche market with an elite target customer group. Chris Jones, the inventor of the FÃdelló cigar cutter and managing partner of The FÃdelló Company, spent nine years perfecting his product. After successfully test marketing a limited number of hand-assembled prototypes, Jones and his partners had funded the production of 5,000 units and were ready to launch the first new cigar cutter in more than thirty years to an uninformed public.