學門類別
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Elzra Corp
內容大綱
In August 2016, Aron West, owner and creative director of board game publisher Elzra, was deciding whether or not to part ways with Impressions, his distributor. West had a hit product with his game Catacombs and its spinoff games and had recently concluded a very successful crowdfunding campaign. West was starting to believe that he was able to move on from Impressions, which specialized in small publishers with few products. Impressions acted as an extra layer of distribution between major distributors and small companies that may not have been worth the larger distributors' time. For their services, Impressions took 18% of the end price of the product, roughly equal to Elzra's share. The decision was also relevant because Elzra and Aron West had experienced some difficulty with which ales Impressions had a legitimate claim to, and the lack of flexibility exhibited by Impressions' president, Aldo Ghiozzi. West had been preparing for life after Impressions by training his operations manager to handle some of the distribution tasks, forging relationships with larger distributors, and developing company infrastructure. On one hand, Impressions was demanding, expensive, and Elzra may have outgrown it. On the other hand, working with Impressions, according to West, made everything easy.