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Boeing and the 737 MAX Crisis
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Monday, January 13, 2020, was David Calhoun's first day on the job as President and CEO of Boeing, Incorporated. Prior to Calhoun's first day, two separate Boeing 737 MAX planes had crashed, killing 346 people. In the wake of the second crash, all 737 MAX planes worldwide had been grounded. Something had gone terribly wrong with Boeing's best-selling airplane. Calhoun will need to investigate and evaluate Boeing's actions preceding and following the two crashes to identify a strategy that restores the company's reputation, repairs relations with its stakeholders, and returns the 737 MAX to worldwide service.