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Embracing Coffee Culture: Grace Sun Returns to China
內容大綱
With a passion for coffee inspired by her experience overseas, Grace enrolled in a coffee school to learn how to roast her own coffee. With the business skills she had obtained during her MBA program, Grace, along with two partners (Mr. Wang from Beijing and Chester Shen from Shanghai), was exploring the possibility of opening a coffee shop in Shanghai in 2014. This case gives students the opportunity to evaluate Grace's entrepreneurial intentions, capabilities, and passion in addition to assessing competitive conditions in the coffee industry in China and make a recommendation to the protagonist regarding her proposed café in Xujiahui mall location.