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Singapore Airlines and Flight SQ006: Managing an Airline Crisis
內容大綱
Flight SQ006, operated by Singapore Airlines, crashed on 31 October 2000. The accident was the first with fatalities in the 28-year history of the airline. More accustomed to favourable reports associated with its successes, the airline had to confront the challenges of managing a fatal accident and subsequent adverse publicity, which proved potentially damaging to its image and reputation.