個案資料

Simultaneously to creating economic value, the two founders were committed to creating social value and respecting the environment. Social value stemmed from employing mostly women from the poorest segments of the population on a full-time, unlimited basis -while the industry largely employed workers on a temporary basis. Furthermore, wages, benefits, and shared decision-making created a unique organizational culture where fairness, learning, and personal development were paramount. At the same time, hydroponic technology, specialized infrastructure, and internal processes resulted in the industry's lowest environmental impact. By taking up a USD 300k bank loan, the founders had recently purchased a 25-acre lot and set up an up-to-date greenhouse. They had plans to continue growing the company and enlarging their market presence but were unsure of their business skills and if the business' cash-flows would be enough to pull this initiative through. They started looking for investors. Would investors accept their unwavering commitment to their triple bottom-line way of doing business? How would they relate to a purely business-oriented management philosophy? How could the company grow profitably and simultaneously maintain its commitment to the creation of social value without impacting their return on investment? Would the founders and the organizational culture respond satisfactorily to the severe demands of growth?

• Social entrepreneurship
• Organizational culture
• Strategy
• Competitive strategy