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Winning Is Everything
內容大綱
In the Third Edition of Winning at New Products, published by Basic Books and distributed by Perseus Books, Professor Robert Cooper of McMaster University demonstrates why consistent product development is vital to corporate growth and explains methods for maximizing the chances of success. Chapter 1, "Winning Is Everything," presents the book's major themes. The author demonstrates that launching well-targeted new products with all possible speed is the linchpin of corporate success, not just yielding new revenues but increasing the financial value of companies that achieve a reputation for innovation. The author also considers the high odds of failure with new products and initiates his perspective on beating those odds.