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What Separates the Winners from the Losers?
內容大綱
In the Third Edition of Winning at New Products, published by Basic Books and distributed by Perseus Books, Professor Robert Cooper of McMaster University demonstrates why consistent product development is vital to corporate growth and explains methods for maximizing the chances of success. In Chapter 3, "What Separates the Winners from the Losers?," the author shows that new product success is both predictable and controllable. He emphasizes the importance of marrying technological prowess to a strong market orientation; undertaking one's homework before product development begins; logically sequencing the flow of activities as projects moved from idea to launch; and encouraging interaction between people from different functional groups within each firm.