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Lessons for Success: The Critical Success Factors
內容大綱
In the Third Edition of Winning at New Products, published by Basic Books and distributed by Perseus Books, Professor Robert Cooper of McMaster University demonstrates why consistent product development is vital to corporate growth and explains methods for maximizing the chances of success. Chapter 4, "Lessons for Success: The Critical Success Factors," integrates lessons from the first three chapters into fifteen key lessons for new product success, which the author then builds into a game plan for winning at new products.