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The New Product Process: The Stage-Gate Game Plan
內容大綱
In the Third Edition of Winning at New Products, published by Basic Books and distributed by Perseus Books, Professor Robert Cooper of McMaster University demonstrates why consistent product development is vital to corporate growth and explains methods for maximizing the chances of success. Chapter 5, "The New Product Process: The Stage-Gate Game Plan," is the first of six chapters on the implementation of the author's Stage-Gate, a process for driving new products to market successfully and quickly. In this chapter, the newest version of Stage-Gate-a beginning-to-end product innovation road map-is introduced.